After you have made that hefty investment, you now all of a sudden get adverts in every time-out and break which you cannot skip - even the volume control is blocked during that time. The mobile app (released for android far into the season) does not provide reasonable quality when watching full games.
I will update this as soon as things change.
Update 2011-02-13: I have found others are annoyed, too (facebook, NBA FanVoice, facebook, twitter, twitter)
Update 2011-02-16: I have received notice from support that "Advertisements are now only served a limited number of times per day.". After quickly checking a few time-outs, I can confirm that the unskippable ads have been ditched. I congratulate the NBA or NeuLion for reacting this quickly and keeping the product good and can only hope it stays this way.
Update 2011-02-16: I have received notice from support that "Advertisements are now only served a limited number of times per day.". After quickly checking a few time-outs, I can confirm that the unskippable ads have been ditched. I congratulate the NBA or NeuLion for reacting this quickly and keeping the product good and can only hope it stays this way.